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Mar 13 2020

How to Get More Recruiters to Notice You on LinkedIn

Signature Consultants General

Let’s be honest: You haven’t worn half the shirts in your closet for over two years, and when it comes to your professional life, you could use a Marie Kondo-esque intervention, too. Updating and refreshing your LinkedIn profile doesn’t necessarily mean a complete overhaul. In fact, these easy tips and tricks take very little time—but they have the potential to yield big results.

1. Let recruiters know you’re open to opportunities.

This LinkedIn feature, available from LinkedIn’s home page, privately signals to recruiters that you’re open to new job opportunities. By selecting “yes” on the “Open to Job Opportunities” toggle button and specifying the types of job opportunities you’re interested in, LinkedIn will include your profile in recruiter searches matching your career interests. You can enable this feature from your LinkedIn profile, and you can stop sharing anytime.

This feature is an easy way to get in front of more recruiters and show up in more search results—and start getting contacted by more recruiters who are looking to fill the types of jobs that line up with your career interests. LinkedIn’s statistics show that recruiters are over 2x more likely to respond to candidates who have selected this feature.

To note: LinkedIn says they take steps to prevent LinkedIn recruiter users who work at your company from seeing your shared career interests, though they can’t guarantee complete privacy.

2. Include a photo.

Your photo, or your “virtual handshake” on LinkedIn, is likely the first thing recruiters will see. Simply having a photo makes your LinkedIn profile 14x more likely to be viewed. Your photo should feel professional, but also approachable. This video by LinkedIn shows users how to take a great photo for your profile (without hiring a professional), and recommends that you choose soft, natural light, take advantage of LinkedIn’s filters, and ensure that your face takes up at least 60 percent of the frame.

If you opt to use an existing photo, LinkedIn recommends that you pick a high-resolution photo (400 x 400 pixels is the ideal size) that actually looks like you in everyday life.

Also, this isn’t the time to include your family dog (or your family); make sure you’re the only person in the photo, unless animals or other people are clearly tied to your professional image. Smiling is generally better than stoic, and choosing an outfit that represents what you’d normally wear to work is a winning strategy.

3. Write an attention-grabbing headline.

Not everyone agrees on whether listing your current job title, or being more descriptive and value-driven for your headline, is a better policy. Whichever path you choose, it’s important to think through your words carefully: these are the first words a recruiter will notice on your profile. Will it be enough to catch their attention?

Use your 120-character allotment to explain what it is that you do, whether through words that specifically describe your current role, or a one-liner that succinctly sums up the value you bring to others. A job title-related example might be “Holistic Nutritionist and Wellness Coach,” while a more descriptive line might be “Designing Wellness Programs that Help People Live Healthier, Fuller Lives.” You might even punch it up to say, “Award-Winning Holistic Nutritionist & Wellness Coach: Now Taking New Patients,” or be company-specific: “Holistic Nutritionist & Wellness Coach at X Company.”

Get creative. Consider one thing about your role, career, skills, or certifications that sets you apart, and incorporate it into your headline. Trial and error is encouraged here; see what yields the best results for you, and float options by family, co-workers, and friends to get their first-impression feedback.

4. Create a thoughtful summary.

Your summary is the text box at the top of your profile, just underneath your photo and headline. It’s an open-ended space for you to give an overview of your professional life, and tell recruiters and potential employers what you’re all about and why they should hire you. As a LinkedIn article says, it’s “the one place you define yourself in your own words, free of start dates and titles.” It’s your chance to put your best self out there.

A summary of 40 words or more makes it more likely for you to show up in search results, and sprinkling in keywords specific to your industry and expertise will increase your likelihood of showing up in more (and more-relevant) results. However, steer clear of using buzzwords and descriptive words or phrases that don’t really mean anything.

And don’t be afraid to add some personality to your summary: nearly 40 percent of recruiters say they’re looking for this. After all, would you want to read a dry description of yourself? Write something you’d find compelling to read, and focus on the career accomplishments you’re most proud of. If you need some inspiration, this article showcases 10 examples of great LinkedIn profile summaries and explains why they work so well.

5. Focus on your skills.

Did you know that those with five or more skills listed on their profile are messaged up to 33x more by recruiters and other LinkedIn members?LinkedIn recommends that you include a mix of high-level and niche skills, and that you list them in the order of strengths you want to be known for, as they will target endorsers for top skills. The more endorsements you have for skills, the higher you rank in search results. You can also take assessments for the skills listed on your profile to demonstrate your proficiency in specific areas.

If you’re struggling to define your current skill set or need an extra boost, LinkedIn Learning is another way to acquire new business, creative, and technology skills, or brush up on ones that have gotten a bit rusty. Courses, taught by industry experts, can range from “Becoming an AI-First Product Leader,” to “UX Foundations: Multidevice Design,” to “DevOps Foundations Lean and Agile.” Take courses on your own time, and add new skills to your profile with confidence.

6. Include measurable results.

Include specific examples of accomplishments in the current and previous jobs you list, and back them up with measurable results and hard numbers wherever possible. Including information like account growth percentages or number of direct sales of a product shows recruiters that you’re analytical and results driven, and it’s easier for them to quantify the value you bring to the table.

7. Share original content.

Not everyone has an inner Hemingway—but everyone has valid ideas and opinions, and publishing original articles on LinkedIn’s publishing platform is a stellar way to build your professional brand, share your insights, and get your content in front of recruiters. Articles on LinkedIn’s platform are longer and more in-depth than the brief updates you may already be sharing. You can write about industry trends, challenges you’ve faced, how you achieved a new goal, observations about the direction of your industry, or anything else you want to share with your professional world. If you’re ready to write your first piece, this is a good place to start.

8. Be proactive.

Setting up Job Alerts is a good way to stay on top of newly available opportunities that match your interests and qualifications. You can set them up to be delivered on a daily or weekly schedule, and choose whether to receive them via email or on the app. In addition, following companies you’re interested in will help you keep tabs on new opportunities as soon as they arise, become more familiar with the leadership and culture, and stay up-to-date on any network connections who work there.

9. Show volunteer experiences and causes.

Whether you’ve been a board member for a youth literacy organization, a dog walker for the local animal shelter, a volunteer at your child’s school, or a house-builder for Habitat for Humanity, the ways in which you contribute your time and talents to your community and the causes you care about are an important part of your story. If you don’t have a history of volunteering, find a cause that’s meaningful to you and get involved. Your interest and commitment will shine through and can make a huge difference in the minds of recruiters as they consider which candidates will be the right fit.

So in true Marie Kondo style, say “thank you” to those shirts you’re finally going to donate—and to the person you’ve been on LinkedIn for getting you to where you are today. Then, use these tips to put forth a LinkedIn profile that truly represents you and your accomplishments—and sparks joy in the hearts of recruiters.

About Signature Consultants, LLC

Headquartered in Fort Lauderdale, Florida, Signature Consultants was established in 1997 with a singular focus: to provide clients and consultants with superior staffing solutions. For the ninth consecutive year, Signature was voted as one of the “Best Staffing Firms to Work For” and is named the 15th Largest IT Staffing Firm in the United States (source: Staffing Industry Analysts). With 28 locations throughout North America, Signature annually deploys thousands of consultants to support, run, and manage their clients’ technology needs. Signature offers IT staffing, consulting, managed solutions, and direct placement services. For more information on the company, please visit https://www.sigconsult.com. Signature Consultants is the parent company to Hunter Hollis and Madison Gunn.

Signature Consultants General