I’m Channing Donald. As an Account Manager at Signature, I’ve been asked to offer you tips on landing the right job. It all starts with building relationships. In a tight job market like the one we’re in now, companies receive hundreds, even thousands, of resumes for the same position. You’ll need to get yours placed at or near the top of the pile.
One good way to do this is through personal branding. You know how your favorite products have characteristics that make them appealing to you? It’s the same with job applicants. You have certain characteristics that make you appealing to a particular employer. The trick is to discover what those characteristics are and accentuate them.
Are you a people person? A natural-born leader? Maybe you excel at organization. Are you a big thinker? Or more of a detail person? Although your personal qualities won’t qualify you for every position, they will help you find the one that’s right for you.
And while I’d never encourage you to lie about your qualities or credentials, it’s okay to highlight the ones that make you a good fit, while downplaying those that don’t. Whether you work with me or another Signature recruiter, you’ll get the help you need to position your credentials in the best possible way to a prospective employer.
Just make sure you carry your brand through to every touch point. Not just your resume, but your cover letter, your business cards, even the way you dress are opportunities to express your personal style. It’s all good as long as you don’t let the execution get in the way of the material you need to present.